News

AI Is Slamming the Advertising Business. This Company’s Earnings Are Another Warning.
There are those on Wall Street who are concerned that ad agencies will be left behind as this shift to AI-driven digital ...
AI Can Boost Advertising Efficiency, But It Can't Replace Human Judgment
AI can remix the past, but it cannot accurately imagine the future. AI learns from what people have already done, popularized ...
WPP's dire profit warning is the last thing the ad business needs as it grapples with the impact of AI
WPP sent jitters across Madison Avenue with an unexpected profit warning Wednesday. The threat of AI isn't helping.
Campaign Middle East on MSN2d
AI voice cloning in Arabic advertising: What GCC marketers need to know
Lately, there’s been a wave of stories about people hearing their own voices in ads without ever giving permission. What once ...
The Google exec who oversaw $66.9 billion in ad revenue so far this year says AI is ‘changing the game on what is possible’
Vidhya Srinivasan led Amazon Web Services' first cloud data centers launches before taking on a pivotal transformation at Google.
Beyond the Big Idea: Bernardo Andrada on the AI Revolution in Creative Work
Bernardo Andrada, Monks' CCO, reveals how "orchestration" and "agentic AI" are fundamentally transforming marketing ...
WVTF18d
An AI video ad is making a splash. Is it the future of advertising?
The over-the-top ad combines the energy of Grand Theft Auto with the drama of the NBA Finals — all created by AI. Is it a ...
OpenAI to launch AI-powered browser, targeting Chrome’s dominance: report
OpenAI is preparing to launch an artificial intelligence-powered web browser in the coming weeks, potentially setting the ...
NPR18d
An AI video ad is making a splash. Is it the future of advertising?
Accetturo, an advertising veteran, says AI will be a big part of the industry's future. Experts who spoke to NPR tend to agree, even if they're not yet sure how much the technology might displace ...