Jaguar’s bold rebranding gamble is under scrutiny as the luxury automaker insists its dramatic sales decline isn’t tied to ...

Few rebrands have caused as much controversy in recent years as Jaguar's new look. While many brands have been chasing heritage aesthetics lately, Jaguar went the other way, and then some. With ...

JAGUAR sales have plummeted 97.5 per cent after the car manufacturer faced fierce backlash over their woke pink “rebrand”.

The uproar from the ‘woke’ ads was likened to Bud Light’s bizarre 2023 partnership with transgender influencer Dylan Mulvaney ...

Jaguar's vehicle sales in Europe dropped by an alarming 97.5% year-over-year in April 2025, with just 49 units registered.

The virtual artist behind Larson Design (aka "lars_o_saeltzer" on social media) brings his CGI vision of the all-new 2027 ...

Jaguar has unveiled its "Type 00" concept car after a controversial rebranding campaign some critics called "woke." It's moving to an all EV lineup.

Jaguar's rebrand has been controversial — but its rollout might also be a genius move. Advertising veterans told Business Insider the strategy could help mark a new era for the brand. Still, not ...

CINCINNATI (WKRC) - Jaguar announced it was going through a large rebranding in late November, and the first fruit of its labor has already been met with widespread controversy.

Jaguar has evolved from its days as a motorcycle sidecar company. Now a favorite of the UK royal family, it's latest rebrand has stoked controversy.

Automotive News Video: Jaguar’s rebranding sparks controversy Jaguar is undergoing a significant rebranding, debuting a concept at Miami Art Week marking its shift toward a more upscale identity ...

JaGUar's controversial rebrand faces backlash, have they lost their way? Jaguar’s latest rebranding effort has ignited discussions about the balance between innovation and tradition.