Amid reported concerns about his girlfriend's role in his professional life, North Carolina head coach Bill Belichick is reportedly exploring outside public relations assistance.

Jordon Hudson has raised plenty of eyebrows for dating 73-year-old Bill Belichick — but the reality of their relationship is rooted in something more stable than salacious. Hudson, 24, simply grew tired of dating people her own age prior to meeting Belichick, a source exclusively tells Us Weekly. The source shares that Hudson became disenchanted

Though Bill Belichick has said he doesn’t worry about how he’s perceived, it appears he’s aware that his reputation could use a makeover.