The University of Oklahoma has unified its NIL efforts by merging 1Oklahoma under Sooner Sports Properties, creating a ...

Sooners athletic director Joe Castiglione announced a new "centralized effort" to maximize OU athletes' NIL potential with a ...

OU and Learfield also announced that Bobby Nash has been hired as the “NIL business development director” heading up the new ...

OU athletics announced Tuesday that 1Oklahoma and Sooner Sports Properties are merging to form a unified NIL entity for the University of Oklahoma.

The University of Oklahoma Athletics Department and Learfield have named Sooner Sports Properties, the local team managing ...

Oklahoma announced a significant update to its name, image and likeness (NIL) operations on Tuesday. The Sooners announced ...

The new agency in charge of regulating NIL deals in college sports has rejected deals between players and donor-backed ...

Many new deals could not be cleared because they did not conform to an NCAA rule that sets a “valid business purpose” ...

The initiative will provide student-athletes with access to resources for brand development, strategic content creation, and ...

The University of Illinois is integrating its athletics department with Learfield, an influential media and technology ...

Texas Athletics announced in late June that it would be partnering with Learfield to launch the Longhorn Sports Agency, an initiative to “optimize (Name, Image and Likeness) operations and maximize ...

Former University of Georgia offensive lineman Josh Brock has been named the new color analyst for Georgia football games on ...