The previous record was held by City’s rivals Manchester United, who held a £90m per year deal with Adidas. Liverpool, meanwhile, have agreed a new deal with Adidas for £60m per season, as they revert back to their classic sponsor after five years with the American company.

If City do end up earning £100m a season, this deal with Puma would eclipse Manchester United’s link-up with Adidas. United agreed a 10-year, £90m a season deal with the German manufacturer in July 2023, though that too is impacted by performance.

Manchester City and Puma have extended their partnership, which sets a kit manufacturer record for a Premier League club at £100 million per year ($135 million based on current exchange rates), according to a source familiar with the transaction who was granted anonymity because the details are private.