Youth-centric gaming and social platform Roblox has earned positive notices from Wall Street analysts for its new advertising ...

As we celebrate 30 years of online advertising, we look back at the key milestones, shifts in technology, and the impact it ...

What’s old is new. Time is a flat circle. Trends are cyclical. Choose your idiom, because this week’s episode grapples with ...

Google has agreed to pay $100 million to settle a lawsuit that accused the company of charging advertisers for clicks on ads ...

Online advertising is moving to alternative platforms like YouTube as the deadline for TikTok’s ban in America draws near, ...

Microsoft Corp. conducts continuous surveillance of the online activity of millions of consumers through its advertising and analytics platforms without their knowledge or consent, in violation of ...

Yahoo hired a new chief marketing officer to revive a brand that has seen major ownership and leadership changes over the ...

Adobe on Tuesday said it is rolling out artificial intelligence "agents" that brands can use to help consumers navigate their ...

Is there really a difference between TV ads and online video ads? If you ask consumers, the answer is a resounding yes: 63% of consumers say they trust the ads they see on television, whereas just 48% ...

The best ad blockers are unfortunately very necessary to survive on the modern internet. It doesn't matter which sites you browse, there's the risk of being harassed by pop-ups, tracker cookies ...

Adobe is known for consumer apps such as Photoshop but also sells a suite of business-to-business software tools used in online marketing, which made up a quarter of Adobe's $21.5 billion in sales ...