A new logo and pattern have been developed for the storied luxury SUV brand, but we're not so sure it was worth the effort.

Yamaha Motor marks its 70th anniversary with a new logo featuring three tuning forks symbolizing its commitment to production ...

Yamaha Motor celebrates its 70th anniversary by unveiling a new logo symbolizing its future growth. The logo features three ...

New company logo was introduced by President Motofumi Shitara.

The new Indianapolis 500 logo for the 2022 race features a burgundy shield surrounded by a gold winner's wreath. It will be used in the 106th running.

CHARLOTTE, NC - MAY 20: General view of the grandstands during the Monster Energy NASCAR All Star Race at Charlotte Motor Speedway on May 20, 2017 in Charlotte, North Carolina. (Photo by Sarah Crabill ...

In addition, The American Legion will run as the car's primary sponsor for the 105th Indy 500 as well as Race 2 at Texas Motor Speedway May 2 -- both run by Kanaan, who's manning the car's four ...