SANTA MONICA - Public drinking is now allowed in designated areas along the Third Street Promenade as part of a new "entertainment zone" initiative launched June 21 - and so far, officials say, it's ...

SANTA MONICA - On June 21, the Third Street Promenade officially launched as an "entertainment zone," allowing public consumption of alcohol in designated outdoor areas. The initiative aims to boost ...

Santa Monica is now home to SoCal’s first “Entertainment Zone,” where tourists and residents can go on weekends to enjoy alcoholic drinks outdoors while walking around the Third Street ...

As part of the area-wide rule that allows shoppers and diners to walk around with open-container alcohol at the 3rd Street ...

Santa Monica’s once-bustling Third Street Promenade is dotted with empty storefronts. An indoor pickleball club could point to creative ways for filling them. Sept. 10, 2023 ...

You’ll soon be able to stroll 3rd Street Promenade this summer with a cocktail in your hand The Santa Monica City Council unanimously approved the creation of an “Outdoor Entertainment Zone ...

The Third Street Promenade entertainment zone is the first in the region following the passage of California Senate Bill 969 in September 2024.

The fate of the once-picturesque Third Street Promenade in Santa Monica should be seen as a cautionary tale, writes Michael Levine. 63.6 F. Los Angeles. Friday, Jul 11, 2025. Log out. Login ...

The Third Street Promenade could become one of the first “Entertainment Zones” in California outside of San Francisco to allow outdoor consumption of alcohol in public spaces, ...