SANTA MONICA - Public drinking is now allowed in designated areas along the Third Street Promenade as part of a new "entertainment zone" initiative launched June 21 - and so far, officials say, it's ...

SANTA MONICA - On June 21, the Third Street Promenade officially launched as an "entertainment zone," allowing public consumption of alcohol in designated outdoor areas. The initiative aims to boost ...

The Santa Monica City Council unanimously approved an ordinance allowing people to drink alcohol along the Third Street Promenade.

The Santa Monica City Council voted unanimously Wednesday to allow people on the pedestrianized Third Street Promenade to drink alcoholic beverages outdoors — with some limitations. Why it ...

A Santa Monica officer was shot near Third Street Promenade. The armed suspect is still at large. Police urge the public to avoid the area.

Confronting years of stagnation, public safety concerns and changing retail norms, commercial landlords and Santa Monica officials are trying to revitalize the Third Street Promenade.

Santa Monica’s Entertainment Zone, which allows for outdoor drinking of alcohol along part of the city’s Third Street Promenade, opens Friday with a soft launch. Adults of legal drinking age ...

The Promenade’s taxable sales dropped from more than $435 million to just about $200 million between 2017 and 2023, according to Santa Monica Public Information Officer Lauren Howland.

The Third Street Promenade entertainment zone is the first in the region following the passage of California Senate Bill 969 in September 2024.