Key Background. Gmail has been a behemoth in the email industry since its launch in April 2004, putting it up against rivals Yahoo and AOL. Google said last year it would begin sunsetting Gmail ...

In 2021, we introduced Brand Indicators for Message Identification (BIMI) in Gmail, a feature that requires senders to use strong authentication and verify their brand logo in order to display a ...

The scheme builds on existing logo verification measures rolled out by the company almost two years ago, and enables Gmail users to hover over the checkmark to confirm that the company owns the ...

Before, if an organization used BIMI and authenticated with Google, Gmail would display its logo. Now a blue checkmark shows up next to the organization’s name.