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Herbort sees the vintage trend primarily as a response to the desire for individuality. "Thanks to globalization, Gen Z has much broader fashion choices than previous generations.
As lovers of maximalist design and bold colors, Gen Z shoppers are obsessed with some of IKEA's vintage armchairs. Use them as accent pieces or focal points.
Your beautifully curated vintage home might be one ceiling design away from looking outdated, according to Generation Z's standards. In a survey of 2,000 American homeowners, conducted by Talker ...
From niche to mainstream, second-hand fashion is enjoying record demand as online vintage clothing sales boom. But what makes cast-off clothes so attractive to young people?