I am an advertising veteran and current CEO of Ideasicle.com. Mar 26, 2018, 02:31pm EDT Mar 26, ... with the Apple logo design, advice for CMOs in working with logo designers, ...

2. Font Selection. Much like picking the right color scheme, selecting a font for your logo is another key step in this process. This process can be time consuming, but it is very important.

But in general, right-facing logos now predominate. Of the 62 Fortune 500 logos that can be said to be facing or moving laterally, 82% go right. It’s the left-facing exceptions that are interesting.