Wheat flour brand Aashirvaad set in motion a constipation-focused campaign to engage with mothers in India by flushing out a common problem. How could we convince the modern, discerning, millennial ...

FMCG major ITC today said its Aashirvaad atta has become a Rs 4,000-crore brand in the wheat flour market, with around 28 per cent share in the branded segment.

Aashirvaad Atta has announced the launch of its latest direct-to-consumer (D2C) offering ‘Namma Chakki’ in Bengaluru. As the name suggests, ‘Namma Chakki’ aims to be a one-stop destination ...

Aashirvaad Whole Wheat Atta (Bundle of 2 x 10kg) - 20kg Dookan Indian Grocery Store Dookan sets €39.99 price for Aashirvaad 2×10kg a. Tuesday, 02 January 2024 12:17 GMT.

For wheat flour, the organised segment in India is estimated at Rs 3,500 crore (Rs 35 billion). This is mere fraction of the Rs 30,000 crore (Rs 300 billion) atta business in the country.

New Delhi, Mar 6 FMCG major ITC today said its Aashirvaad atta has become a Rs 4,000-crore brand in the wheat flour market, with around 28 per cent share in the branded segment.