Social media influencer Alix Earle sued British fitness brand Gymshark for £775,500, claiming the company terminated a lucrative sponsorship deal after she faced criticism for her pro-Israel stance.

The angular arm, if you don't know, is an insignia of Gymshark, a fitness apparel brand that carries workout wear for people of all genders. Gymshark’s leggings in particular have gone viral for ...

According to founder Ben Francis, Gymshark aims to be a “multi-billion-dollar brand” within five years. The brand has been heralded as an exemplar of the potential of direct-to-consumer businesses, ...