Publisher-Advertiser Collaborations Are Stronger. App publishers -- driven by the $70 billion mobile games industry-- are sophisticated when it comes to integrating ads into their content in a way ...

Mobile apps most commonly serve display and video ad units. Display ads are the banners that hover on the screen. The placements varies, but a bar taking up less than one-third of the upper or ...

Yango Ads has introduced new monetisation opportunities for mobile app publishers in the region. With enhanced access to ...

In-App ad units. Many media companies are now creating mobile applications and tablet applications to distribute their content. Some of these are offered by paid subscription, but many more are ...

These ads had an average cost per 1,000 impressions (CPM) of $4.10 globally on Facebook at the beginning of 2014, compared to an average CPM of $1.25 across all Facebook ad types. Mobile app ...

Even as mobile ad revenues skyrocket at sites such as Facebook and Twitter, the little banners still don't work as well as they could--or so goes the widespread perception. But a new study out ...

BuzzFeed is finally embracing banner ads The media company will let advertisers run display ads on its homepage, story pages, and mobile apps The company plans to develop new ways for programmatic ...

Ad network app install banner ad on Songza begs people to download a mobile game Before the big platforms redefined their roadmaps to pry open developers’ wallets, a slew of independent ad ...

Selling text or banner ads imbedded in the interface of a mobile app is one way for an application developer to make money from the software product. Using mobile ads allows the app developer or ...