In-application advertising is currently the fastest growing form of mobile advertising on the market. According to BI Intelligence, United States app-install ad revenue is estimated to grow to ...

Behold, the medium rectangle ad banner (also known as a mid-page unit ... The medium rectangle is a rectangular display ad that typically appears on webpages and inside mobile apps. Its dimensions are ...

the click-through rates for apps is 0.58 percent whereas mobile Web only has a 0.23 percent CTR. Another study showed that in-app ads perform 11.4 times better than normal banner ads, demonstrating ...