Insurance giants Liberty Mutual, Allstate, and Progressive are among the top mascot-driven advertising campaigns, MarketCast ...

Liberty Mutual's LiMu Emu and Doug Take the Top Spot: Liberty Mutual's dynamic duo, LiMu Emu and Doug, emerged as the leading insurance mascots in Ad Breakthrough, Messaging, and Branding categories.

emerged as the leading insurance mascots in Ad Breakthrough, Messaging, and Branding categories. Their consistent use of recognizable brand cues—including the bold yellow visuals, the Statue of ...