Advertising slogans help businesses achieve these goals because simple statements are often memorable and highlight an outstanding aspect about a company. Not every advertising slogan works.

Companies use a slogan in advertising the product to give people an idea of what they offer in relation to competitors, according to Insider. Even though slogans consist of only a few words ...

I also thought about some enduring advertising campaigns and slogans that rival the longevity of those classic packages. Courtesy of Investopedia contributor Janet Fowler, I was reminded of some ...

Ad slogans are tending toward the cryptic these days. Many of them make no sense, just random pairs of words linked together by the desperation of latter-day Don Drapers.

Dodge spent $38.1 million on advertising through March, but sales dipped 12.5 percent through July. Advertisement The new slogan replaces the two-year-old "Dodge Different" campaign that debuted ...

Sometimes an advertising slogan can evolve into the brand tagline if it works well. “t can be a great way to summarise what your brand stands for and tie everything together.

Under Armour says it is guarding its phrase the way Nike protects its %22Just Do It%22 slogan The lawsuit is about a contested will. Actually, a contested, "I Will." ...

After 20 years, Visa USA has put to bed its well-known ad slogan "It's everywhere you want to be." In its place: "Life takes Visa." The credit-card concern is kicking off an elaborate advertising ...

PHILADELPHIA — The maker of Splenda on Friday settled a lawsuit over its disputed advertising slogan — "Made from sugar so it tastes like sugar" — just after the jury reached a verdict that ...