The data is murky, the goals keep shifting, but the board wants better results. Marketing effectiveness is in decline. CMOs ...

We asked industry experts to share one platform or tool they found particularly effective for marketing their product or ...

Brands need to assess more than their ads to understand marketing effectiveness - from how the product is packaged to where its sold.

Local businesses in the Finger Lakes region are discovering innovative ways to connect with consumers through strategic ...

Let's dive deeper into why lead-generation ad campaigns aren't suitable for every business, and then I'll share some alternative strategies to consider.

Understanding advertising effectiveness is the cornerstone of successful marketing, yet marketers often shy away from the most reliable tools for the job. Why? Because true experimentation – the kind ...

Agency and in-house marketers say search is the most effective pay-per-click (PPC) digital advertising channel, and display is the least effective, according to this research. Check out the details.

In the world of B2B, measuring the effectiveness of our activity has sometimes been ignored or certainly relegated to an afterthought. The Institute of Practitioners (IPA) in Advertising has recently ...

Andrew Tindall usually bangs on about what makes ads effective. Today he shares the adland quotes that make him (and hopefully you) more effective. Old inspirational advertising quotes, can be ...

Oversaturation, consumer fatigue, and declining trust are challenging the future of influencer-driven advertising.

To measure marketing effectiveness in a world where data and advertising are becoming more fragmented, marketers must adopt a ‘learning culture’ rather than seeking a ‘silver bullet’, according to a ...