News

In today's digital landscape, print advertising is often declared defunct. But rumours of the format's death have been greatly exaggerated. Some of today's most iconic ads show no sign of the ...
A new study finds that interactive advertising via digital magazine platforms such as Apple?s iPad can better engage readers and create stronger purchase intent than the same ads featured in print ...
Digital platforms accounted for 63% of total e-commerce advertising spend in 2024, even as overall ad investments in the sector declined, according to a new report by ad-tech agency Excellent ...