In 1990, Alaska Airlines debuted a livery update with Chester's face still as the focal point of the company's branding and livery. Several key elements from the 1976 iteration remained.

There’s magic in the air. Alaska Airlines has unveiled an “enchanting” aircraft livery inspired by The Princess and the Frog and new log flume rides at Disneyland Park in California and Walt ...

America’s Alaska Airlines has unveiled a special Pride-themed plane to celebrate LGBT communities. The Airbus A320 has been decorated with rainbow stripes and inclusive colors.

After nearly 25 years without a change, Seattle-based Alaska Airlines updated its branding yesterday, giving its wordmark, colors and iconic Eskimo logo a refresh. The new approach from Alaska ...

Alaska Airlines rolled out a military-themed livery this week just in time for Memorial Day and ahead of an honor flight for veterans from Alaska to Washington, D.C. The patriotic paint scheme on ...

Today may be Halloween, but Veterans Day — Nov. 11 — is just around the corner and in anticipation of the day, Alaska Airlines unveiled and dedicated a 737-900ER painted in a special theme ...

Alaska Airlines unveiled a special-edition aircraft Friday that celebrates the release of Disney and Pixar's Toy Story 4 on June 21. The Toy Story 4-themed aircraft is Alaska's second livery to ...

Alaska Airlines has unveiled its first major brand change in 25 years on a newly painted Boeing 737-800. Alaska Airlines unveils new brand, livery | Aviation Week Network ...

Alaska Airlines unveils new aircraft livery inspired by Disney theme-park attraction. It’s the carrier’s ninth Disney-themed aircraft and the first to feature a Disney princess.