Alcon, a global leader in eye care, has launched a new campaign 'Switch to PRECISION1' to introduce its next-generation daily ...

Alcon focused on involving the whole practice team in the contact lens journey and highlighted its water surface contact ...

PRECISION7, a reusable one-week replacement contact lens, has been widely launched in the U.S. This product targets a $3.8 billion market segment where Alcon is under-indexed. Early feedback ...

Alcon introduces PRECISION1 contact lenses in India with a new launch campaign: Our Bureau, Mumbai Tuesday, April 29, 2025, 13:45 Hrs [IST] Alcon, a global leader in eye care, has ...

For this study, the research team recruited 48 current contact lens wearers who had no underlying ocular disease or dry eye symptoms, and who were generally happy with their current lenses. The test ...

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Novartis recently revealed that its Alcon ophthalmology division is also working on corrective eyewear. This includes a contact lens that would restore the 'autofocus' powers in patients with eye ...

The advertising campaign, created by Scarecrow M&C Saatchi and Alcon, highlights the challenges currently faced by contact lens users in India. The Campaign is live from April 29, 2025.