ALLEGAN -- A generic version of painkiller Aleve liquid gels is on the market now from Perrigo Co. Aleve's owner Bayer HealthCare logged sales of about $80 million annually for the over-the ...

Allegan-based Perrigo Co. (Nasdaq: PRGO) Monday announced the launch of two new generic drugs -- Naproxen Sodium Soft Gels, equivalent of Bayer's analgesic Aleve, and levocetirizine tablets, a ...

NAD noted in its decision that Bayer has, since at least 2002, made a pill-count comparison in its advertising, including the recent claim that two Aleve capsules equal four Advil capsules.

To attract a younger customer, Bayer HealthCare is starting an online game today for Aleve Liquid Gels, a product that was introduced in March. Click here for important updates to our privacy policy.

Perrigo Announces Launch of Naproxen Sodium Soft Gels - Generic Equivalent to Aleve® Liquid Gels ALLEGAN, Mich., Nov. 29, 2010 /PRNewswire/ -- Perrigo (Nasdaq: PRGO; TASE) today announced that ...

Bayer Consumer Healthcare last month launched an interactive online “commercial” in an effort to reach a younger, Internet-savvy audience with its Aleve Liquid Gels messaging. It is one of the ...

Allegan-based Perrigo Co. (Nasdaq: PRGO) Monday announced the launch of two new generic drugs -- Naproxen Sodium Soft Gels, equivalent of Bayer's analgesic Aleve, and levocetirizine tablets, a ...

Aleve® Liquid Gels had sales of approximately $80 million, as measured by Information Resources, Inc. Perrigo believes it is the first to market a store brand version of this product. Advertisement ...