The commercial and subsequent online videos featured Allstate's "Mayhem" spokesman, portrayed by "Oz" and "30 Rock" actor Dean Winters. The Best Time to Get a Deal at the Gym.

Fans provided opportunity to interact with Mayhem through expanded social presence PR Newswire NORTHBROOK, Ill., Sept. 25, 2013 NORTHBROOK, Ill. , Sept.

AllState's axing of Dennis Haysbert in favor of Dean Winters' "Mayhem" character was a gamble that seems to be paying off, if recent sales numbers are any guide.

Allstate is reportedly reviving a popular character from its commercials. Actor Dean Winters became known for playing the dastardly and destructive Mayhem in the insurance provider's comical ads ...

Dive Brief: Allstate today is unveiling an omnichannel campaign ahead of the Allstate Sugar Bowl on Jan. 1 that plays on the classic trend of making resolutions for the New Year, according to a press ...

Mayhem comes in all forms, including while playing basketball in the driveway at home with Allstate's new March Madness commercial.

The Mayhem character, played by actor Dean Winters, has starred in Allstate advertising since 2010, including previous spots during college football bowl games and efforts that have encouraged ...

Allstate's Cochrane believes Twitter is the perfect platform for the character. “Given the real-time nature of Twitter, this platform naturally lends itself to real mayhem which may or may not ...

This article originally appeared on MPNnow: Shortsville reindeer co-star with Allstate's 'Mayhem' in new commercial. See it now. Brida and Sassy share the set with Dean Winters, ...

The Mayhem campaign, more visceral and verbal as it treats consumer, rather than business, insurance issues, was the result not of advertising traditions so much as Allstate’s desire to answer ...

Running since 2010, Allstate's Mayhem commercials have been as memorable for their carnage and humor in a serious category.

Allstate had to substitute a different ad in its post-game Super Bowl ad slot when it couldn't come up with an acceptable 30-second version of "Apple," the commercial that was originally intended ...