In both cases, Apple established a market for additional customer segments. This strategy allows Apple to capture high margins with early adopters and drive penetration among a broader, more price ...

The most significant innovation from Apple these days isn't the new headphone-jack-less iPhone 7 or the waterproof Apple Watch 2 -- it's the Apple store customer experience. Apple has developed a ...

If it doesn’t, the negative customer experience can quickly spill over and alter customer perceptions of every part of the Apple experience. 2. Foster a Community of Evangelists .

Here's a little interesting weekend reading from Mark Sigal on O'Reilly about "Apple's segmentation strategy." Sigal does a huge overview of Apple's direction over the last ten years, and in the ...

The Apple Store is at a crossroads. Its CEO is stepping down, and the iPhone, its most important product, is in a major slump. That's bad news for Apple in the near-term -- but a major opportunity ...

Apple Event 2019 unveils the iPhone 11 and iPhone 11 Pro — but a strategy pivot to services like Apple TV is ... third-party companies when selling services to that massive customer base.

Apple’s AI strategy is built on quiet, targeted acquisitions that steadily add value behind the scenes. Take Xnor.ai, for instance—a startup acquired in 2020 for around $200 million ...

Rivals can imitate Apple's product strategy, but not gold fever What they can't manufacturer is long lines of people waiting to get their new iPhone or iPad. Dan Farber ...