Vista Investment Partners, LLC, an investment management company, released its “Mar Vista U.S. Quality Premier Strategy” ...

Organize Sales and Marketing by Customer, not Product. Apple targets four main B2B customers—education, government, ... This strategy extends to the microcosm of Apple retailers, dealers, ...

In both cases, Apple established a market for additional customer segments. This strategy allows Apple to capture high margins with early adopters and drive penetration among a broader, more price ...

But the customer experience at stores remained the same, despite renovations and a higher-end feel, ... Apple needs a retail strategy that uses stores to showcase the company’s future, Ives said.

That strategy, based on one from the Ritz Carlton hotel -- widely acknowledged as the gold standard in customer service -- allows Apple Retail Store employees to assist customers without ...

But the customer experience at stores remained the same, despite renovations and a higher-end feel, ... Apple needs a retail strategy that uses stores to showcase the company’s future, Ives said.

Apple software declined to discuss any aspect of its retail strategy or what it's spending to beef up its retail presence, but retailers and analysts say the company is realizing how important it ...

On Tuesday, Apple announced the retirement of Al Shipp, the company’s senior vice president of enterprise sales. As part of that announcement, Apple also said it had no plans to directly replace ...

The Apple Store is at a crossroads. Its CEO is stepping down, and the iPhone, its most important product, is in a major slump. That's bad news for Apple in the near-term -- but a major opportunity ...