A research might have revealed why Apple went with a mild iPad update instead of powering up the base-model with Apple Intelligence.

When it debuted in 2022, Apple’s 10th-generation iPad sat in something of a no-man’s land, bringing a long-overdue design revamp at an inflated price. A year and a half later, Apple gave the slate a $100 price cut and immediately turned it into a much more enticing value.