Asda is bringing back its famous pocket tap in a new TV ad, but bosses say it marks a “new chapter” of its brand. The supermarket giant’s latest advertising push, which coincides with its 50th ...

The “feel good” TV ad aims to celebrate what people love about shopping with the retailer. Created by VCCP, it focuses on Asda’s value range, colleagues and the “unique Asda personality”. It will be ...

The campaign, which comes as the supermarket celebrates its 50th anniversary this year, includes the strapline "Save Money. Live Better", which is used by its American parent company, Walmart. The ...

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