Embryonic as they are right now, augmented-reality ads have the potential to offer a hyper-targeted, space-age-type experience for customers. Advertisers rightly want to monetize that.

Augmented reality, or AR, has become one of the hottest new advertising trends. From Toyota to Nivea to Disney, a diverse array of brands has hopped on the AR bandwagon in the hope of creating ...

For example, users could click on ... which means you're transmitting the ad yourself," said Stein. Augmented reality has been used in video games and products that blend the real and digital worlds.

But thanks to augmented reality, those brick-and-mortar shoppers may soon do more shopping online. With AR, users can “try on” products while browsing items on social media platforms like ...

Facebook is rolling out new interactive ads to its News Feed that include augmented reality experiences that let you play games or see how makeup looks on your skin. The interactive features, such ...

You've probably seen the giant face taco shell, the barfing rainbow and the dancing hot dog, perhaps the three most popular examples of augmented reality on Snapchat. But that's not it.

The ads are the latest example of Facebook integrating augmented reality ads into its platform. Facebook announced it would be bringing AR ads to the Messenger app at its annual F8 developers ...

For example, in the Michael Kors AR News Feed ad, a person must “tap to try on” before their camera is activated within the ad. Boston Consulting Group estimates that over 80 million people in ...

Augmented reality is coming to Reels Ads and Facebook Stories, Meta announced this afternoon at the IAB's NewFronts as part of its pitch to advertisers. The update allows brands like Sephora ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ephraim (Jeff) Bander, former president ...