Following the trend, augmented reality has emerged as an innovative tool that allows brands to interact with consumers on their mobile devices. AR creates a new digital experience that enriches ...
As haptic feedback and more sensors are integrated into our smartwatches and clothing, augmented reality won’t just show what something looks like but how it feels. “When it comes to working ...
The augmented reality fitting room helps extends the reach ... Users can superimpose clothing from the collection onto themselves using the phone’s camera. “Tommy Hilfiger is taking advantage ...
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