In an era where online shopping dominates, furniture brands face a persistent challenge—high return rates. Unlike clothing or ...

To launch its PS collection, IKEA used an augmented-reality application that lets users see how furniture pieces would look in their homes. Consumers are encouraged to download the application via ...

Furniture.com is seeking to enhance the furniture-buying process by offering a “one-stop-shop” approach that includes design ...

The furniture industry is evolving, says furniture CGI visualisation specialist Orbital, "and OV25 is leading the charge. App ...

Close your eyes and imagine walking into a store that feels more like a personal, interactive showroom. You don't have to ...

Augmented reality (AR) is rapidly transforming the ... to bring their products into people’s homes, whether that is furniture retailers using AR to show how their items could look in a room ...