“Products like Google Glass have made augmented reality more of a household term,” says Campbell, who was named a BD+C “40 Under 40” honoree in 2011. While real-world AR applications are still rare in ...

What is holding augmented reality back? AR pioneer Kharis O'Connell has turned his back on the technology and talks openly ...

PHILADELPHIA, PA — Creative Repute is set to revolutionize print marketing with the launch of its Augmented Reality (AR) Flyer Design service. This innovative offering transforms traditional ...

Users can design their Porsche to virtually place in their garage or on a city street, in traffic. For those of us with zero means of purchasing a 911, drop the car into your living room and check ...

Answer by Jonathan Badeen, Co-Founder and Chief Strategy Officer at Tinder, on Quora:. I think the game of product design will have totally changed. We’re seeing a shift toward augmented reality ...

Augmented reality enhances the real world. Virtual reality offers an escape from it. Both technologies may eventually change our lives, but for now they're mostly fun.

The synergy of BIM and Augmented Reality is bridging design and construction with innovative techniques. Novatr’s CEO breaks down the latest trends.