The global market size for augmented reality (AR) and virtual reality (VR) is expected to reach $297 billion by 2024, roughly ten times the $30.7 billion market size in 2021, Statistica predicts.

Augmented reality can increase customer engagement, attract new users and create new revenue streams, but carefully weigh the costs versus the benefits before committing to a development path.

Item 1 of 5 A view of an exhibit at Arcadia Earth, the first immersive environmental art exhibit to use Microsoft HoloLens's augmented reality headset to spread awareness about the impacts of ...

Augmented Reality: How We’ll Bring the News Into Your Home By GRAHAM ROBERTS FEB. 1, 2018 The New York Times is about to expand our journalism so you can experience it in three dimensions, just ...

L ast summer’s Pokémon Go craze showed us the potential of augmented reality (AR). Apple’s new AR-enabled iPhone 8 and iPhone X will bring the technology to millions more. And 10 years from ...

An augmented reality project showed dropping levels of air pollution during Covid-19 lockdowns. Credit... Karthik Patanjali. By Danya Issawi. Published Oct. 31, 2020 Updated Dec. 22, 2020.

Augmented reality is, which is why I firmly believe that within 10 years, AR hardware and software will become dominant, overshadowing phones and desktops in our lives.

It often seems like the end-point of research into augmented and mixed reality is hardware that lets you “edit” what you see in real-time. An AI demo from the research team at Porsche offers a ...

Then he heard about augmented reality, where instead of watching your avatar move on the screen, you could become the avatar and recreate the world around you. “It looked so cool,” he says.