Virtual reality was supposed to transform entertainment. At least, that was the expectation roughly a decade ago with the arrival of the Oculus Rift, the first virtual reality (VR) headset from the ...

The location-based augmented reality entertainment market is growing at a compound annual growth rate of 24.4% annually, according to a new report from Greenlight Insights.

Augmented reality technology provider NexTech AR Solutions Corp. announced Friday that the company is taking its industrywide software development in a new direction: to Hollywood.With its new AR ...

Dublin, Sept. 11, 2024 (GLOBE NEWSWIRE) -- The "Global Immersive Entertainment Market Size, Share & Trends Analysis Report by Technology Type (Virtual Reality, Augmented Reality, Mixed Reality ...

The Kia EV6, which goes on sale in early 2022, will have an augmented reality display capable of displaying "turn-by-turn navigation with animated graphics to better illustrate to the driver the ...

The way we consume media had changed in recent years, in part due to the advancements of both virtual reality (VR) and augmented reality (AR). The experiences provided by both technologies are ...

Using augmented reality and novel-like storytelling, L.A. designers want to upend the board game “The Arkham Asylum Files” is a story-drive home tabletop game that uses augmented reality to ...

Now the fourth wave of virtual, augmented and mixed reality is bearing down on us, so let’s dive in. Console/PC VR delivers the best user experience today, but is constrained by a potential host ...

The Electrifly Detroit Augmented Reality Mural Festival kicks off Tuesday. Six murals throughout the city will transform from 2D experiences into 3D.