Author authority is a concept that has been around for years. And the role it plays in site rankings has long been a debate between SEO experts and digital marketers. Let’s take a closer look.

The idea that author authority affects Google rankings dates back to 2009. That's when Google was granted the so-called agent rank patent, and it openly disclosed the news in a release that authorship ...

Author Authority & Google Search Today. So what should we make of the new “reputation of the creator of the content” section in the Search Quality Rater Guidelines? Content Creator Reputation.

Learn the relationship between entities and expertise, authority and trust, or E-A-T evaluation of authors, publishers and companies.

Michael Levin: Probably. Success doesn’t just mean the best sellers list. It means that your book is creating a 10x return or better on the money you spent hiring us.

Experts Say Google's Authorship Reduction Not Related To Author Authority Jan 9, 2014 - 8:29 am 11 — by Barry Schwartz ...