The idea that author authority affects Google rankings dates back to 2009. That's when Google was granted the so-called agent rank patent, and it openly disclosed the news in a release that authorship ...

Learn the relationship between entities and expertise, authority and trust, or E-A-T evaluation of authors, publishers and companies.

Likeability and authority aren’t opposing forces. They’re two different forms of influence, and the best leaders know when to ...

More than ever before, the customer controls the majority of the decision process: they are overall more savvy and more critical of marketing messaging. They want to do their own research without ...

Expertise, authority and trustworthiness are important. But they are not the entire algorithm. The Necessity of Author Biography Pages. The webmaster was concerned that their author biography ...