As of 19 June 2024, Axis Bank and its subsidiaries held a 19.99% stake in Axis Max Life Insurance. The company is a joint venture between Max Financial Services and Axis Bank.

During brand refresh in December’24, the company had also introduced a new logo incorporating the iconic “A” from Axis and its burgundy shade, combined with the traditional blue of Max Life.

Axis Max Life Insurance Limited has initiated the 'Bharosa Talks - India Protection Quotient 7.0 - Rural Edition' campaign in ...

This rural campaign ...

India's Axis Bank on Wednesday said it will raise its stake in insurer Max Life to 16.2% from 9.99% by infusing 16.12 billion rupees ($194.6 million) through a preferential allotment of shares.

Currently, Axis Bank and its two subsidiaries -- Axis Capital Ltd and Axis Securities Ltd -- collectively own 12.99 per cent in Max Life Insurance post approval of the deal in April this year.

Max Financial, which holds nearly an 81% stake in Axis Max Life, said it will initiate the process for the insurer's listing once there is clarity on the law allowing such mergers.

Max Financial Services holds 72.5% stake in Max Life, while Japan’s Mitsui Sumitomo Insurance and Axis Bank hold 25.5% and 2%, respectively. Axis Bank and Max Life did not respond to emailed ...

The board of Axis Bank has approved purchase of an additional 29% stake in Max Life Insurance which will take the private lender's total stake in the insurer to 30%. Max Financial Services ...

In line with the proposed deal, Axis Bank is likely to raise its stake in Max Life Insurance to about 20 per cent over the next 12-18 months, said the insurance company's CEO Prashant Tripathy said.