The BCG growth share matrix is a heuristic approach or mental shortcut developed by the Boston Consulting Group. It’s used to classify a firm’s project outlooks.

A cash cow is one of the four BCG matrix categories that represents a product or business with high market share and low market growth.

How to Develop a Product Portfolio Matrix. The concept of a product portfolio matrix was developed by Boston Consulting Group in the 1970s to analyze economic activity for specific products. This ...