BMW’s round logo is receiving its first redesign in more than two decades. The German automaker’s refreshed logo ditches the black ring for a transparent circle. The rest of it, including the ...

BMW says the new logo is "better-suited to the digital age," claiming the pared-down, two-dimensional design "conveys openness and clarity." Sure.

BMW Redesigns Iconic Logo for the First Time in Two Decades. Jans Thiemer, ... The new design eliminates the black ring for a transparent circle and boasts a much flatter typeface.

This week, BMW unveiled its new i4 sedan concept - a preview of the company's latest attempt to make a splash in the battery-electric vehicle segment - and with it, a new, flat roundel logo design ...

The first update in over 20 years, BMW's new-look logo is a "pared-down and two-dimensional" version of its iconic blue-and-white circle design, swapping the signature black rim for a transparent ...

via BMW via BMW via BMW Each logo is now completely flat. Its design principles dictate a modern two-dimensional approach, completely stripping the motif of any three-dimensional shadows or shading.

BMW is revamping its roundel logo for 2020, ... The new design “is an expression of the revised brand identity, which places the customer at the center of all activities,” says BMW.

This marks the first time that BMW has changed in logo in more than two decades—since 1997, to be exact—and is only the sixth badge the company has used during its 103-year history.

The name BMW isn't just a collection of letters; the letters stand for something. Here's where BMW's name comes from, and why car lovers should care.

The M logo is now also used on M Performance models like the M440i and M550i, which are not pure M cars, but there are always slight changes in the design to differentiate them from the full-fat M ...