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“Baby Einstein” products were the brainchild of Denver-area schoolteacher Julie Aigner-Clark, the videos — with names such as “Baby Einstein,” “Baby Mozart” and “Baby Bach ...
ESSAY: Mozart may not turn your kid into the next Einstein (he didn’t do well in school anyway), but it certainly can’t hurt. Here’s a little common sense for parents. The Orange County ...
Aigner-Clark and her husband, Bill, were hoping sales of their Baby Einstein video would cover its $15,000 cost. "That first year, we did about $100,000 in sales," she says. "And for me that was a ...
She shot the first Baby Einstein video in her own basement with a borrowed camcorder, a few puppets, and an $18,000 budget. Five years later, she sold the company to Disney for a reported $25 ...
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