Although fewer companies fly the skyward tow ads, those who do claim business is booming and data backs them up.

Banner ads’ next generational leap came with the arrival of programmatic advertising in the late 2000s, transforming them into a data-driven, highly targeted marketing channel.

The sheer volume of requests spurned by programmatic mediation have catapulted banner ads back into the ad tech spotlight.

WALLA WALLA, Wash. (AP) — WALLA WALLA, Wash. (AP) — Banner Corp. (BANR) on Wednesday reported second-quarter profit of $45.5 million. On a per-share basis, the Walla Walla, Washington-based company ...

Banner advertising helps companies retain customers by bringing them back to a company's Web site faster and encouraging them to spend more. Total spending on Internet advertising now exceeds spending ...

“Banner ads will need to become smarter and more adaptable to fit into the seamless, tech-driven experiences that consumers expect.” ...

Advertising - Your banner ads aren't all about the click-throughs and immediate purchases. Brand retention and recognition are key goals of online advertising, because you want customers to seek you ...

Yango Ads has introduced new monetisation opportunities for mobile app publishers in the region. With enhanced access to ...

Celtics fans were not happy on Tuesday after TNT cut to a commercial in the middle of Boston's 18th championship banner getting raised.

Actor Park Seo-jun has partially won a damages lawsuit against a restaurant owner who used a scene from one of his dramas in an advertisement without permission.

Tubi has hired Snap Inc. and Viacom alums Sharon Silverstein and Kaitlyn Kroneman for key ad sales exec posts.

A 62-year-old tennis fan was taken to the hospital after an advertising banner fell on her during the Halle Open in Germany on Wednesday, June 18. The woman did not suffer any major injuries but was ...