How much of Barbie's reported $100 million budget is being devoted to marketing initiatives like the DreamHouse remains to be seen—and when it comes to the Airbnb listing there's also a twist.

The Barbie movie has taken social media by storm lately thanks to a marketing budget of 100 million dollars. Social media feeds have turned pink as Mattel has coordinated lots of brand ...

This has been a long time coming too, with Barbie's marketing campaign for the movie stretching back months. There were real dreamhouses on Airbnb, Ryan Gosling going method when talking about Ken ...

Barbie and Ken take a boat ride to the "real world". CREDIT: Warner Bros. The marketing budget for Barbie was more than it actually cost to make the film itself, it has been reported. Now, it has ...

A look into ‘Barbie’s’ $150-million genius marketing campaign: None of us really knew what the movie was about, but we still went Fortune · Christopher Polk/Getty Images Paige Hagy ...

Getty Images for Warner Bros. Unless you’ve been trapped in a plastic toy box, there’s no escaping the Barbie-core movement that’s sweeping the globe — and potentially contributing a ...

I remember seeing pictures of the Barbie movie set back in 2022. There was excitement around the movie, but I would never have guessed it would become a global phenomenon. Stories from major ...

Since the third week in July, the world has been awash in Barbie Pink; not Activist Pink of Planned Parenthood or T-Mobile Magenta or even the pinkwashing of every product imaginable for breast cancer ...

Barbie marketing mania is less about merch and more about a lifestyle with the arrival of Greta Gerwig's upcoming film. Barbie Marketing: Warner Bros. Has Made It a Barbie World Skip to content ...

Film critic Ali Plumb and a marketing expert explain why the Barbie film has been everywhere for months. Skip to content. Watch Live. Home. News. Sport. Business ... Warner Bros. Pictures.