SAKHIR, Bahrain, April 11 (Reuters) - Italian pasta maker Barilla became an official partner of Formula One on Friday in a ...

Barilla is teaming up with entrepreneur Brooklyn Peltz Beckham to introduce American consumers to the art of Scarpetta—an Italian gesture of savoring every last drop of sauce.

Pasta producer Barilla is joining Formula 1 as a new official partner in a multi-year deal starting this year. As an official partner, Barilla will have a strong presence both on and off the track ...

Fans will be able to enjoy Barilla's Pasta Bars in the prestigious Formula 1 Paddock Club and the Paddock. There will also be trackside signage, digital activations, and consumer promotions ...

Almost nobody likes mushy, gummy, or soggy pasta noodles, typically a result of excessively long swims in boiling-hot water.

The company's vice-president Paolo Barilla, a Le Mans 24 Hours sportscar winner in 1985, raced in Formula One with the Italian Minardi team in 1989 and 1990, with 11th his best result.

“A lightning-fast F1 car and a delicious plate of pasta: what do they have in common?” – Paolo Barilla, Vice President of Barilla Group and former F1 driver said –“At first, it may not ...