Even before global marketing campaigns, television commercials, and social media, a company's logo has been important. Over time, as businesses and consumers have changed, most major companies ...

A professional logo encourages a customer to do business with a new company. A logo can also make a good impression on potential partners, other businesses and colleagues that you are networking with.

Fresh Air Solutions owner Dylan Deatley says another company by the same name could confuse potential customers with advertisements on social media.

The Connected Company: Book review Traditional hierarchically organised businesses are ill suited to the modern reality of social media and connected customers.

BT is preparing to drop its longstanding “connected world” logo in favour of a more minimalist corporate badge, ahead of a major overhaul of its brand due to take place next year.

The post-merger logo combines the Paramount and Skydance logos, with the result having much in common with logomarks in finance.

Waitr Holdings Inc. (Nasdaq: WTRH) (“Waitr” or the “Company”) today revealed the logo for ASAP, the soon-to-be new name for the Company as it rebrands ...

The United Football League's gleaming, monochromatic logo is a far cry from the NFL's stars and stripes shield.

CERRITOS, Calif.--(BUSINESS WIRE)--CareMore today announced the “Be in the Circle: Be Connected” campaign, a new awareness and education initiative designed to elevate the issue of senior ...