TikTok is covered in the color beige. It’s a new trend that celebrates neutrals and minimalism, or as Gen-Z would call it: "aesthetic." ...

Kate Middleton, Brigitte Macron and Queen Camilla Coordinate in Neutral Beige Heels for French State Visit to the U.K.

On Dec. 1, 2023, Tiktok user Nattie posted a video where she showed herself turning her toddler’s Step2 Christmas Tree to match the family’s beige lifestyle.

Kaeli Mae built up more than 13 million followers on TikTok with soothing videos of her organized life—from restocking her diabetes medication to filling out her ice drawer. The 22-year-old, real name ...

Meet the mom mocking it all on 'Sad Beige." Meet the mom behind Sad Beige, which calls out the 'somber' children's aesthetic: 'I made a joke and it went viral' Skip to main content ...

Gen Z won’t be dreaming about a beige Christmas this year. Lifeless minimalism — spearheaded by millennial influencers who designed their decor and wardrobes to fit the aesthetic of their ...

Millennials are growing tired of the "sad beige" aesthetic. NelleG/Getty Images, Courtesy of Josh Jessup and Matt Moss 2024-01-04T16:21:28Z ...

Nattie Powell was called a “beige mom” last year for painting her daughter’s Christmas tree toy realistic colors. Here’s what experts have to say about this muted trend.

A-hed ‘Sad Beige’ Has Taken Over Baby Gear, Clothing, Decor Parents are gravitating toward neutral hues that match their minimalist tastes; ‘I don’t think many kids’ favorite color is ...

Nattie Powell was called a “beige mom” last year for painting her daughter’s Christmas tree toy realistic colors. Here’s what experts have to say about this muted trend.