Many organizations have mission and vision statements. Unfortunately, more often than not, these are ineffective. These nine reasons show why and what you can do about it.

Follow these suggestions and best practices when crafting your vision statement. Determine who will shape your vision. The first step in writing a vision statement is determining who will craft it.

The best vision statements are vivid, specific, and repeated often enough to become ingrained in an organization’s culture. When done well, a vision statement is more than words — it’s a ...

To create a marketing plan that delivers the lifestyle you want from your business, you need a clear vision of what your ideal lifestyle would be. Find out how to write one that spells out who you ...

There are various best practices for creating or revising mission and vision statements. Perhaps the most important is “know thy audience.” This primarily refers to your customers, clients or ...

Compelling vision, mission and value statements are an anchor for the enterprise and for IT. They help create a powerful picture of the future by increasing clarity of purpose, organizational ...

What Are the Goals, Visions & Mission Statements of an Organization?. For entrepreneurs, choosing opportunities that will best suit a business's strengths is part of the strategic planning process.

The vision statement gives everyone a description of what they're working towards. Purposes of Strategic Planning Strategic planning will likely have its successes and failures.