How, exactly, the Billiken became the Saint Louis mascot depends on the story, many of which tie to John Bender, a student at the university’s law school who became Saint Louis’ coach in 1910.

St. Louis University's newly redesigned Billiken mascot sent shivers down many a spine, and although the masked creature itself joked about the reaction (see below), it was ultimately scrapped ...

The Billiken imagery extends beyond the school’s nickname and its costumed mascot. Outside of the university’s basketball arena is a statue, “the Golden Billiken,” where people, whether its fans ...

St. Louis University president Fred Pestello returned to Twitter with another lighthearted video seeking input into the selection of yet another new Billiken mascot.

Over the decades, the St. Louis Billiken has been redesigned a number of times, and the mascot is now a far cry from the original God of Things As They Ought to Be.

Bud Billiken, the page’s fictional editor/mascot described as the guardian and protector of children, was invented by Abbott and the Defender’s executive editor, Lucius Harper.

The noise is deafening. The fans flood the court. The team mascot is swept up and carried on top of the crowd. That's team spirit. That's what it's like to be a Billiken fan at Saint Louis University.

Robert Sengstacke Abbott, founder of the Chicago Defender newspaper, and his editor, David Kellum, created the fictional character Bud Billiken in 1923 as a mascot for a youth group they had set ...

How, exactly, the Billiken became the Saint Louis mascot depends on the story, many of which tie to John Bender, a student at the university’s law school who became Saint Louis’ coach in 1910.