Steve Blank: A Great Way to Test Your Business Model A new book by Alexander Osterwalder explores how to find customer problems and design potential solutions.

I first heard about the Business Model Canvas from serial entrepreneur turned Stanford/Berkeley/etc. professor Steve Blank, author of the classic marketing manual The Four Steps to the Epiphany ...

LeanLaunchLab is one of a growing number of tools that aim to structure emerging startup best practices such as lean startup, customer development, and business model canvas.

In the past few years, a new methodology for launching companies, called “the lean start-up,” has begun to replace the old regimen. Traditionally, a venture’s founders would write a business ...

9 Most Important Elements of a Business Osterwalder’s business canvas helps illustrate how a company intends to make money.