From socialization to physiology, our relationship with food is partly governed by color, whether or not we are aware of it.

Color psychology and our experts’ hands-on testing reveal the best pink, blue, green, purple, orange, red, and yellow running ...

A new study maps what healthy aging looks like in a unique brain region that’s often affected early by neurodegenerative ...

According to the London Image Institute, besides the aesthetic value they provide, colors can also elevate your mood and even ...

The locus coeruleus, located deep in the brainstem, is known as the brain’s “blue spot” because it contains a pigment called ...

An object's color appears differently under different lighting and against different backgrounds — for different viewers. But ...

Food marketers often employ tenets of color psychology when branding products ... over colors observed through a cool spectrum (green, blue, and purple, for instance). For some, brown can be ...