In 2004, a cool little book called “Blue Ocean Strategy” changed the strategy planning process. When the book launched, the theory caused a buzz among marketers who wondered how to ...

May 31, 2023. Blue ocean strategy is a landmark business idea – first introduced in 2004 in an HBR article.But its co-creator Renée Mauborgne, a professor of strategy and management at INSEAD ...

Dive deep into Blue Ocean vs Red Ocean strategy, comparing market-breaking innovation with real-world examples.

By contrast, blue ocean strategists follow a different path and see market-creating strategy not as an either-or, but as a both-and approach. In short, they pursue differentiation and low cost ...

She is coauthor, along with W. Chan Kim, of “Blue Ocean Strategy, Expanded Edition (2015). ... Can you make it have a slicker image, a slicker look and be better to handle.

One of my favorite business books is called Blue Ocean Strategy, written by W. Chan Kim and Renee Mauborgne, professors at INSEAD, back in 2004. Even though this book was published almost two ...

Brett Chulu caught up with Professor Renee Mauborgne, the co-author of the international bestseller Blue Ocean Strategy: How to Create Uncontested Markert Space and Make Competition Irrelevant ...

This idea of strategy is the core of Chan Kim & Renée Mauborgne’s Blue Ocean Strategy (2005). With over 4 million copies sold, it is one of the most popular strategy texts today.