That's both the thrill and the risk of a "Blue Ocean" opportunity. For me ... I began building solutions that tackled ...

This idea of strategy is the core of Chan Kim & Renée Mauborgne’s Blue Ocean Strategy (2005). With over 4 million copies sold, it is one of the most popular strategy texts today.

One of my favorite business books is called Blue Ocean Strategy, written by W. Chan Kim and Renee Mauborgne, professors at INSEAD, back in 2004. Even though this book was published almost two ...

A blue ocean business strategy is non-zero-sum, meaning the sum of the winnings and losses of the players in the market is not zero. It allows for a win-win game where every player can win.

Blue ocean strategy integrates the range of a firm’s functional and operational activities. A rejection of the trade-off between low cost and differentiation implies a fundamental change in ...

In 2004, a cool little book called “Blue Ocean Strategy” changed the strategy planning process. When the book launched, the theory caused a buzz among marketers who wondered how to ...

The authors of Blue Ocean Strategy evaluated 108 companies and found that 86 were product line extensions that accounted for 62 percent of total revenues and 39 percent of total profits. In ...

The book ‘Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant’ has had a huge impact worldwide. Written by two INSEAD professors, W. Chan Kim and Renée ...

Just like blue ocean strategy turned conventional perspective on corporate strategy and creativity on its head, blue ocean leadership is doing the same in the field of leadership. While management ...